The Asset-light Profit Model Research Of Haier From The Perspective Of Finance

After years of development,the home appliance manufacturing industry has beengrowing into a pillar industry benchmark. However, along with a serious excesscapacity, declining net profits and corporate capital raising difficulties, traditionalprofit model on price and size of the asset-heavy profit model is becoming thebottleneck of China’s home appliance industry in sustainable development. In the21stcentury,"soft manufacturing " era, how to avoid " heavy" on "light" and improveinvestment yield, long-term value-driven enterprise to build a sustainable profitmodel for their own, bring home appliance industry with a source for the applianceindustry constant source of profit and sustainable competitive advantage, and thusbecome more urgent by the realization of China’s home appliance power to a powergoals.Starting from the value chain theory and the theory of financial performance,through asset-light exposition and analysis of profit model theory, combined withhaier electrical appliances industry benchmarking enterprises as an example, thesystem analyzes and sums up the haier’s assets profit model financial characteristics:high cash reserves, accounts receivable and inventory low percentage, high-currentassets, fixed assets, the proportion of low interest-bearing liabilities, and long-termdebt is very low. On this basis, combining with the profit model of the generalanalysis of the point: product strategy, procurement strategy, operation strategy, salesstrategy, r&d strategy, capital strategy, financing strategy, cash strategy targetedfinancial performance analysis of the profit model of Haier asset-light strategy, andcomparing with the competitors, Gree, Midea, Haier further confirms by themanufacturer of the process of transition to a service oriented implementation of thesuperiority of asset-light model to maximize the value of profit-oriented, elaboratesHaier good value management.Also proves profitable asset-light business model andmaximize the value of complementary close relationship.Finally summarizes thesuccessful experience of haier continually push light assets profit model to provide areference for other industries and related businesses in transition of China.