Study On JUME's Asset-light Profit Model And Its Financial Performance

Recently,internet companies not only led to the industrial upgrading of China,the idea of “Internet+” also becomes our national strategy.Under such circumstances,the urgent issue for those enterprises to consider is that how to let asset-light help to realize their value increment.JUME has achieved early profit in the situation above for its unique operations.Started with the financial structure of JUME's asset-light business model,combined with its management of the resources of “Users” and evaluation of Customer Satisfaction through ROST Content Mining,this paper has summarized JUME's Asset-light business model.This paper took corporate profitability as a starting point,selected 2012--2015 financial data to analyze JUME's financial performance in profitability,operational efficiency and the ability to grow.This paper compared JUME with JD and VIP,reflected its level of development in the industry and gave the overall evaluation of the operational effectiveness of their operating models in the end,further confirmed that the rapid operational development of asset-light and remarkable user management capabilities are the reasons that JUME sustained profitable.In the end of this paper,we concluded that although JUME's asset-light model has strong profitability and a certain growth prospects,at the same time,it has corresponding disadvantages.JUME's financial structure has drove its asset-light business model and operation model which directly affected JUME's financial performance,and made recommendations for its advantages,disadvantages and future development.