Research On Strategy Of Henan Jian Qi Medical

Since the reform and opening up, Chinese enterprises from the number and size of geometrically increase comprehensive competitiveness, also has the very big promotion. But how to keep the advantage in the fierce market competition, to achieve sustainable growth, is the entrepreneur rack one’s brains thinking of problem. The national development needs to have clear strategic planning, the development of enterprises also need to strategic management planning and thinking. In this paper, Henan Jian Qi medical instrument limited company based on the field investigation material, the development of the enterprise strategy implementation process, problems and strategy management optimization and upgrading of the case analysis, in the enterprise diagnosis based on the proposed new ideas and approaches to strategic management.The change trend of the modern management science embodied in the four major changes:from process management to strategic management; management by the inward outward to the management of change; by products market management to value management of change; change from behavior management to culture management. No doubt, the enterprise strategic management is central to change, winning strategy, innovation strategy management will guide enterprises in a favorable position in the fierce competition.In this paper, the theory and method of domestic and foreign enterprise strategic management review as the basis, to select the operating mode, the original strategy and leading Henan Jian Qi medical instrument limited company under the companies existing problems, analysis and diagnosis to make a careful and detailed analysis. Henan Jian Qi mainly exist the problems of strategy selection, internal conflicts of enterprise culture is serious. Strictly speaking, Henan Jian Qi has not established the strategic positioning of real. The growth and the operation status, a lot of behavior from short-term market demand. Some planning formulated, in the guiding ideology, contents and measures of all has the very deep brand of planned economy, cannot adapt to the fierce market competition. At the same time, product positioning in the development strategy of Henan Jian Qi medical also inappropriate, and some are not in their area of expertise blindly launched products, professional field but lack of investment. Enterprise decision-makers lack of clear objectives for management, from the "three years running listed" slogan practice. To the question of the case company, one by one, made a special diagnosis.Finally, this paper from the aspects of strategic positioning, strategic breakthrough, strategic focus and strategic measures, given the views of the new strategic adjustment. We must take the path of professional development, the implementation of specific strategies, integration, focus on the advantages of enterprises resources, focus on cultivating the core competitiveness of enterprises. Small and medium-sized enterprises should not blindly choose diversification strategy, and to insist Aoyama, implement innovation strategy on the basis of specialization. The managers of the enterprise should attach great importance to technological innovation, focus on investment, the courage to take risks, reuse talent. To continuously innovation, based on market demand and changes, to market and customer needs as the starting point and the foothold of innovation. To highlight the difference based on the innovation strategy to win the advantage and market share. Enterprises regardless of size, to find the key to the door opening benefit from scientific management, full implementation of low-cost strategy, so as to realize the strategy of sustainable development of enterprises.