A Intelligent Technology Co.,LTD., Enterprise Strategy Diagnosis Research

A intelligent technology co.,LTD.(hereinafter referred to as A company,enterprise)was established in 2000,mainly on its own development and production of independent service system platform software and intelligent automatic terminal touch all-in-one service.Self-service terminal development affect the relationship between services and the Internet,greatly shorten the time for social security business.But poor macroeconomic environment in recent years,self-service terminal industry market competition is becoming more and more incentive,A in all sorts of problems appeared on the operation and management.Enterprise's overall strategy,business strategy,functional strategy issues.The enterprises are in urgent need of enterprise strategy analysis research to solve various problems faced by the development in the enterprise.This article mainly through to the enterprise external environment analysis,enterprise resources and capacity analysis,finally to the enterprise strategic core problem diagnosis analysis,draw relevant improvement Suggestions and measures.The PEST analysis method is used in the enterprise external environment analysis to analyze the macro environment,using the potter five models in the industry analysis is analyzed.In the analysis of enterprise resources and capabilities to existing business,enterprise existing resources,profit ability,debt paying ability,operation ability was analyzed,and the profit ability,debt paying ability,operation ability analysis in the process of using the profit margin,return on equity,asset-liability ratio,quick ratio,inventory turnover and so on several big representative financial index analysis tools.Diagnostic analysis to reveal the problems in the enterprise strategic core enterprise facing the outstanding problems in strategic management.Finally using the SWOT analysis method to the diagnosis analysis content to summarize and put forward the enterprise overall strategy,business strategy,functional strategy of corresponding measures and Suggestions for improvement.In view of the changes of external environment,enterprise resources and ability deficiency,three core problem is given.First of all,it is recommended that the enterprise overall strategy,market development strategy to replace the original enterprise developmental strategy of intensive strategy taken by infiltration(market),the new orientation mode profits at the same time pay attention to the core competence construction;Secondly,it is suggested that the enterprise business strategy,USES the basic competitive strategy of differentiation strategy instead of the original enterprise's basic competitive strategy of cost leadership strategy,focus on niche differentiation pricing and optimization of product structure,and optimize the marketing channel segment;Finally,the functions of corporate strategy,it is recommended that the human resources management strategy should notice to examine,cultivation of talents.