Through The Symbolic Significance To Out Of The Consumerist Misunderstanding

This paper is focus on the critical theory of Baudrillard cited to consumer society, put the introduction of semiotics into consumption to get a further analysis of Consumerism. On the process of learning consumerism, this paper found that consumerism has some positive meaning and rationality of its existence and taking in Chinese and Western study based on consumerism theory, found that consumerism is a product of Western capitalism——The industrial revolution promoted the rapid development of the capitalist economy, the accumulation of capital and capital expansion has stimulated the development of the economy, However, with the improvement of people’s living standard, material production, domestic demand has been unable to meet the growing spiritual desires, People began to pay attention to pursuit of the symbolic meaning of "objects", more emphasis on merchandise to bring people spiritual value demand. Through the symbolic significance of goods to highlight the personal status, social wealth and so on. Those who own great wealth and having consumption capacity in order to get satisfaction of desires should be conspicuous, extravagant, wasteful consumption and gained a certain extent of vanity satisfied, then promote social and economic development. However, consumerism is fundamentally a false, distorted consumption values, this consumption concept is associated to hedonism and materialism. It sided exaggeration the consumer reaction to the production; put the satisfaction of people’s consumption desires as realization of happiness and it is the price to the waste of resources and destruction of environment. Will eventually not only result in the survival of our natural environment irreversible negative effects, but also will result in deletion of the human spiritual values.In this paper, the theory of research and practical exploration from Chinese and Western countries is to get rid of consumerism misunderstanding. This paper proposed the establishment of well symbol of consumption concept is the correct path out of the misunderstanding of consumerism. Well symbolic consumption values are real, legitimate and sincere. Under the same technology and resources, to achieve a minimum consumption of material resources, the strongest spiritual values, the most abundant kind of symbolic significance of consumption values. Well symbol consumption values need our correctly handle the relationship between human and nature, human and human, human himself between the material and the spiritual. Through the establishment of a correct series of consumption values, guide people to go a harmony, green, sustainable development path.