Impacts Of Value Network Relationships On Realization Of Innovative And Complementary Value Propositions In E-commerce Enterprises

With the drastically rapid development of Internet economy, Business Model has already been a hot research topic and drawn widely attention from both the practitioners and researchers. Most research analyzed the structure and elements of successful business models. Until present there is few deep exploration on its internal relationships. It is necessary that the component parts of business model to be organically connected as a whole. For the two improtant elements of business model, value proposition and value network, it also needs to keep organically connection between them. In order to realize their innovative and complementary value propositions and improve enterprise performance, what kind of network relationships should the e-commerce enterprises build with theirs suppliers and customers? Should the players bulid close and strong relationships or just weak relationships? In order to investigate these questions, this article conducts an empirical research from the perspective of internal metwork relationships of business model. The strength of relationships between e-commerce enterprises, suppliers and customers are explored, as well as the relationships’influence on e-commerce enterprises’product innovative and complementary value propositions.Case Survey method, with the combinatorial advantages of both qualitative and quantitative methods, is applied in this study.98sample cases are analyzed for coding and data collection. Based on the thorough analysis of the sample data, the research hypotheses are tested and the reseach conclusions are discussed. Several theoretical implications of this study are discussed, as well as some managerial implications for improvement of e-commerce enterprises’performance. Finally, the limitations of this study are proposed, and some suggestions are made for further study.The whole article is organized as follows. Chapter1mainly discusses the related research background and presents the research question. Chapter2provides a systematical literature review on business model, value proposition and value network, as well as some discussions on related research results. Chapter3proposes the research model and gives out a detailed description of the Case Survey method. Chapter4analyzes the data collected from the98sample cases and tests the hypotheses. The final chapter discusses the results, implications as well as limitations and suggestions for further research.