Study On Establishment Of Business Model Of A Prevent Haze Masks Company

It is very early that business model theory came into being. It is becoming a hot spot in recent years. The domestic and international research results are constantly emerging. But because of different entry points and perspectives, it is short of common cognition of the business model theory. Practically speaking, the application of business model seems to be very active. With the development of the Internet, nowadays almost all entrepreneurial practices are involved with business model theory.The reasons of the popularity of business model theories are inseparable from the age. There are three reasons. Firstly, it is an appropriate point in time to start up business, no matter for economic or political environment. Secondly, with the rise of the Internet, information technology has brought strong impact on a lot of traditional business models. Thirdly, with the development of the Internet and global integration, it is more quickly and easily that many advanced foreign business models were studied and followed. And domestic economic and political environment also helped to make it happen.However, even we are in the golden age of entrepreneurship, entrepreneurship itself remains a risky business. Today, the successful businesses are still the minority in all the businesses. So it would be in foreseeable future.A Company is a typical ‘opportunity’ entrepreneurship. Like many other companies, its founders have great confidence in the program. And also like many other companies, in practice, they are short of adequate understanding of business rules and skills. The entrepreneurial resources are not rich enough. Any company just as A company should make an overall plan of the business model. We can even say that, for entrepreneurship, the plan of business model should prior to the plan of business strategy. The aim to make a business model plan is to find the possibilities of the combination ways between value proposition and resource allocation. Strategy plan is to choose one routine fitting with its actual developing capability among the possibilities.This paper use A Company’s business model as research object, analyze combined with two kinds of business model theories. Firstly discuss about the business model basic theories, mainly describe the theories and concepts this paper will use. Then will further discuss the general building path of the business model and combined with the company’s characteristic and actual situation, from general to specific, gradually narrow the scope of research. After come to the idea of A Company’s business model, discussed about the specific issues related to business model operation such as sales model.In the writing process of this paper, author tentatively proposed the concept of ‘the strength of the value proposition’ to adjust the development prospect of value proposition. Hope to use this concept to provide a strong reference, so that the entrepreneurial teams can adjust the value of business models.