| Bayer Crop Science Ltd. Company is a global enterprise with core competencies inthe fields of crop protection, bioscience and agriculture industry. It entered China in2001and is one of the largest corporate investors in fundamental agriculturalresearch. In this paper, based on the theories of strategic management andcompetitive strategy, the issues that Bayer Crop Science Ltd. in China faces in itsdevelopment are studied, and the strategic development plan for the company in thenext five years is established.In this paper, several strategic management analysis methods and models areintroduced. The based on current Bayer Crop Science Ltd. Company’s developmentstrategy, its external environment is analyzed, which is the foundation of strategicplanning. Using the SWOT method, the opportunities and threats to the company inthe external environment is discussed in depth. Also Bayer Crop Science Ltd.Company’s internal environmental analysis is completed which focuses on thestrengths and weaknesses of the company based on its advantages in humanresources management, marketing development. Analysis the BCG matrix, BayerCrop Science Ltd. Company enters the China agriculture market respectively;corresponding measures are put forward from the field of human resources, financialmanagement and marketing also suggested the Agricultural plan response for Chinaagriculture.About the research method, this paper reviewed some traditional research methods ofstrategic management, then SWOT and "BCG" analysis methods are comprehensively used to analyze the situation and issues of Bayer Crop Science Ltd.Company in the development, then a strategic development plan for the company isdeveloping. The main idea of the planning is that the company should cooperate withother agricultural companies in China in the fields of research, marketing, andachieves win-win situation by sharing production technologies production lines,management methods, etc. |
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