Research On The Development Strategy Of Communication Science And Technology Co.,Ltd. Of Changchun FAW

The information and communication industry is a strategic,basic and leading industry that comprehensively supports the development of the entire national economy.The implementation of the national "Broadband China" strategy and the further deployment of the network power strategy have nationally injected new vitality into the vigorous development of basic telecommunications services and information security technologies,which has also provided opportunities for the development of broadband network-related industries.As a small regional telecom operator,Communication Science And Technology Co.,Ltd.Of Changchun FAW has provided communications services for the Automotive Industry Development Area for many years.In recent years,two operators,China Mobile and China Telecom,have entered the regional market,leading to the fact that market competition has become more intense.The further promotion of the national "speed-up and cost reduce " policy has further narrowed the profit margins of products,and the company's operating pressure has gradually increased.Facing the severe market situation,the company's business can no longer be restricted to traditional businesses,and it must develop in a more diversified manner.How to integrate the resources of the two largest shareholders,seize the opportunities,and strengthen regional advantages have become an important issue for the company's development at this stage.In order to realize the vision of “seeking better communication solutions for users and sharing the world's synchronized information civilization”,it is necessary to conduct in-depth research on the company's development strategy and formulate a reasonable and effective development strategy to ensure that the company maintains industry competitiveness in the region and made further development.In summary,this article mainly describes the development strategy of Communication Science And Technology Co.,Ltd.Of Changchun FAW.The specific contents are as follows:The first part is an introduction,which mainly introduces the research background and significance,and expounds the research methods and contents.The second part is mainly through the research on the development status of Communication Science And Technology Co.,Ltd.Of Changchun FAW,by finding the problems existing in the development of the enterprise,and analyzing the existing problems and the reasons for the formation,laying the foundation for the subsequent environmental analysis and development strategy formulation.The third part mainly analyzes the strategic environment of Communication Science And Technology Co.,Ltd.Of Changchun FAW,analyzes the company's macro external environment through the PEST analysis method,and uses the Porter's five-force model to analyze the company's industry competitive environment in detail.After completing the analysis of the external macro environment and the industry's competitive environment,the SWOT analysis method is used to analyze the internal resources and capabilities of the enterprise,as well as the advantages and disadvantages,opportunities,and threats it faces,and summarizes the corresponding development strategy.The fourth part is the formulation and implementation of the development strategy of Communication Science And Technology Co.,Ltd.Of Changchun FAW,combined with the company's development status,choose the appropriate strategic combination,seize the opportunity,enhance the advantages and make up for the shortcomings to complete the analysis and selection of the development strategy.Finally,through the process of strategic selection,the company's new development direction is clearly defined.On the basis of stabilizing the original market and core competitiveness,we will develop new markets by transforming development concepts,improving business management models,and transforming business cooperation methods.Choose emerging industries for business upgrade or transformation,while creating benchmark projects,improving and providing diversified and customized service concepts and products,displaying new images and building new brands.Through the process of strategic selection,a new development direction should be defined for the company so that the company can survive in a new round of industry reshuffle and a long-term healthy development direction will be found,ultimately increasing the economic benefits of the enterprise and promoting sustainable development of the enterprise.It is also hoped that through its development strategy selection process and analysis of implementation guarantees,it will provide useful inspiration and help for the survival and development of other small and medium broadband operators.