Changes In Consumer Demand Of Urban Residents In China And Countermeasures

Since our entering the new century, our country has entered the stage of building awell-off society in an all-round way. In this period, our country mainly is to encourage thedevelopment of consumption. China’s twelfth five-year plan was formally issued in May2011. This plan Officially launched that our country should promote and implement theresidents in our country can have the life change from the necessity to the developmentalconsumption. Now the engel coefficient of urban residents consumption in our country hasdeclined obviously, in addition to food, the residents have more scope to spend more, andmore advanced consumer goods. The life of people becomes rich and colorful. Peoplestarted from the necessity to development, even change the way of enjoyness. This changeincludes their consumption idea, consumption motives and so on, also including the waypeople consumption after living standards improve and the change of consumptionstructure. Of course, the influencing factors of these changes are diverse. From urbanresidents own subjective factors, own or family income level, social security system, andthe country is restricted to some special goods or large consumer goods or support policy.Marxism’s aim is to satisfy people’s growing material and cultural needs of consumptionpatterns, make people living or sufficient information, enjoy and development data, to getsufficient development. At present, China’s urban lifestyle and shoulders have a qualitativeleap. But so far, our country the development of productivity, also failed to meet thegrowing material and cultural needs of the urban residents in our country, by studying thetransition of the urban residents consumption demand, so we can reveal the consumptioncharacteristics of urban residents in different stages of China, to discover and develop newconsumption hot spots, improve the urban residents consumption breadth and width, toexpand the domestic demand in China, the rich and further promote the economic growthof our country. And to improve people’s quality, promote the all-round development ofpeople, just because of the development of human society civilization, depends on theimprovement of personal qualities. This article is to transform of China’s urban residentsconsumption demand, as well as the factors that affect urban residents consumptiondemand change meaning is analyzed, such as to reveal the basic characteristics of Chineseresidents’ consumption demand evolution, against the national consumption, puts forwardsome policy Suggestions, in order to better development of new, high quality to satisfy theneeds of the people’s consumption demand, so as to promote consumption, promotes the science of economic growth.