Research On The Service Innovation Of The Electric Power Equipment Manufacturing Enterprise

Recently, the manufacturing service innovation is becoming a strategic choice of domestic and foreign manufacturers, service-oriented innovation is becoming the trend of modern manufacturing enterprise, service innovation is more and more important in the modern enterprise, service innovation and the enterprise core products has not only become an important means of modern manufacturing enterprises to compete for customers, but also become an important tool for enterprises to implement differentiation strategy. Service innovation has become a vital strategic way for China’s manufacturing enterprises.This paper choice "An Electric Power Equipment Manufacturing Co., Ltd."as the study sample and based on the enterprise’s core competitiveness perspective, researched the challenge of the China’s power equipment manufacturing enterprises, especially service innovation of the small and medium enterprises, trying to build power equipment manufacturing enterprises service innovation strategy and the basic structure of the path. Specifically, Paper used the method of literature research, case studies and comparative research methods to study the service innovation strategy of China’s Power Equipment Manufacturing enterprise. Firstly, I studied the concept of the service and the service innovative. Analyzed the background of service innovation in the equipment manufacturing enterprise. Secondly, Paper choice the "Power Equipment Manufacturing Co., Ltd."as the study sample and set the evaluation model about the brand image, customer expectations, customer satisfaction, customer complaints and customer loyalty and other aspects to determine the evaluation model, hoping to measure the customer satisfaction and enhancing the level of service innovation; Thirdly, the research based on the above findings and the case of the service innovation, analyzed the current challenges of the power equipment manufacturing enterprise service innovation. Finally, this paper presented the basic path and the main goals for the power equipment manufacturing enterprise service innovation. The enterprise should adopt the model of the initial stage of service innovation, adjust the organization’s structure, give more support for the human resources and create a corporate culture of innovation in the enterprise. Eventually the enterprise could build the service innovation system.