Power Marketing Services Risk Management Of The Zhuji Power Supply Company

With the deepening of the reform of the electric power system, the power supply enterprise to improve the monopoly position gradually by collapse, the power supply enterprises will face increasingly fierce market competition, for the experience of a lack of competition in the market supply enterprises is undoubtedly a huge challenge. At the same time, for the users, more and more requirements on the electricity product quality and service levels high. The power supply enterprises are facing the dual pressures of the market and the users, urgently requires a combination of the conditions of the business, identify the direction of their own development. Therefore, the study of the electricity market and making electric power market marketing strategy have become a core and key point of the power supply enterprise work, and how to open up the electricity market and exploit potentialities will become the power supply enterprise managers face research topic.In this paper, as the research object to zhuji power supply company, combining marketing theory with business marketing practice, objective analysis the electric power industry present situation and the development tendency, with the company’s marketing target as a guide, according to the current electric power products marketing present situation, summarizes the company in the problems existing in the marketing; At the same time, from the macro-environment and micro-environment, analyses and excavated zhuji company’s own strengths, weaknesses and the opportunities and threats facing; Secondly, through to the electric power industry related market research, and the company’s power products demand from the power supply area, the user properties and user scale three aspects to carry on the market segmentation, targeting selection and clear market position, according to different target market set corresponding power products4P marketing strategies. Finally, put forward the corresponding strategy implementation Suggestions. By implementing power product benefit maximization, so as to ensure the zhuji power supply company win maximum profits, in the market to ensure that the core status.In this paper, through the research and analysis zhuji power supply company marketing present situation, has been clear about the target market, and put forward the corresponding marketing mix strategy and implementation Suggestions to future zhuji power supply company to raise the level of marketing has a guiding role; Meanwhile, for other prefecture-level power supply company in the new market environment to carry out marketing work, also has a certain reference.