The Study On The Competitiveness Of Qingdao Tourism Service Trade

All over the world, Every country is carrying out the economic restructuring.China cannot stay away (is included) because of its important role in resource,economy and population in the world as well as China’s tourism services (amongthem).Tourism services as the strategic pillar industry in today’s industries, thestrategic role and the impact on the national economy are growing, becoming(growingas) a new economic growth point. In terms of Qingdao. Qingdao as the world-famoustourist city, the role played by the tourism industry in national economy is difficult toreplace by any other industries,(move compared to other industries,) It’s a viable pathas well as a big challenge for Qingdao to promote the status of Qingdao tourismindustry in the world through developing tourism services and push the economicdevelopment. The area with the more developed economies, more convenient externaltransport has more obvious comparative advantage in of tourism service trade.Although the development of China’s tourism industry is just30years, the trend oftourism development compared with other countries is faster, the increase in foreigntourists will reach130million in2020,accounting for the world’s market share ofinternational tourism services8%; Qingdao as a famous coastal tourist city, the higherlevel of economic development, which have rich tourism resources, a high level ofdevelopment of tourism industry, able to receive a large number of foreign tourists.Qingdao’s current main task is to turn present tourism resources and capabilities intoall the advantages of tourism service trade competitiveness so that realize the rapiddevelopment of tourism service trade in the next period of time. At this stage, thetheory of urban, regional and national tourism service trade competitiveness study iscomprehensive, these relevant theories about tourism services trade used in the development of tourism services trade in Qingdao will be able to provide theoreticalsupport for the development of tourism services while providing intellectual supportfor the development of the tourism trade in services and a complete thought of futuredevelopment.In this paper, the market share theory, theory of revealed comparative advantageand competitive advantage index theory are used to objectively and comprehensivelyevaluate tourism service trade competitiveness in Qingdao. Firstly, using Porter’sdiamond model factors in Qingdao Tourism Service Trade Competitiveness conductsa systematic analysis and classifies the indicators that can affect the QingdaoMunicipal Tourism Service Trade Competitiveness levels. Secondly, according to thetheory evaluation principles and methods, Qingdao tourism service tradecompetitiveness is discussed started from the indicators of its level of development. Inthis paper, a combination of qualitative and quantitative methods is used to evaluatethe level of development of Qingdao City tourism services trade competitivenessobjectively, accurately and comprehensively. From the specific aspects, suggestionand guidance is provided for Qingdao tourism services trade on the impacts ofgovernment, business, individual according to the evaluation results.