Ups China Domestic Service Develop Strategy

Since China joined the WTO, there were more business opportunities in Logistic&Express market. And top4express companies in this industry of the world had come into China in that time and wined above70%market share. For the competition about international market, market trend has been stable, and the top4companies has become the primary choice. About two years ago, UPS and FedEx gained domestic express business license, it was means UPS and FedEx could operate domestic service in China, which was good news for foreign companies in this industry. And China domestic express market must be have a big development in future.As one of top4express companies, UPS was a latecomer for China domestic market, now UPS want to win the dominance position in China according to gain the license firstly, and it will be considered in preparation for the full liberalization of the domestic express market in future. There were two lessons in this market for foreign companies, DHL and FedEx had operated China domestic business many years, but DHL Express has withdrawn from China domestic market, and another competitor FedEx didn’t develop smoothly. So as a foreign company, how to choose the competition strategy will be the focus of this thesis.I will analyze the external and internal environment and the strengths, weaknesses, opportunities and threatsuse of UPS in the China domestic market use the SWOT analysis method. Through the analysis, we find that there will be more opportunities and challenges in this industry of China, and hope to could provide a reference for the development of UPS China domestic business.