The Construction Of Service Supply Chain And Supplier Selection In Real Estate

With maturing and developing of real estate market, a large number of capitalinflux into the estate market. Which making the rapid development happens to estatemarket as well as series of problems. The state introduced a macro-control policy tocontrol the excessive growth of rates, which carried a heavy blow on the real estatedeveloper definitely. Meanwhile, higher requirements had been put forward on themanagement level of the real estate developers. Competition among enterprises isgradually converted into the competition between supply chains. Therefore, improvingthe management capacity and break through the bottleneck itself is an urgent problemfor the real estate development enterprises.Service supply chain theory is been proposed to apply in the real estate industry,basing on the analysis and comparison of theoretical research to the service supplychain. Preliminary analysis has been completed on the connotation, model building andmeaning of the real estate development services supply chain. On the base of analysisof the body relationship in the estate development, supply chain model of real estatedevelopment services is constructed with the methods of logical analysis and deduction,which in fact being real estate developers as a total service integrated. In the supplychain of real estate development services, the developers control the information flowand capital flow, select and manage those service providers through processmanagement, capacity management and performance management. The managementof real estate development services and supply chain is also discussed.During the implementation of development services and supply of the real estatechain, the importance of supplier selection and managing is analyzed. The necessary ofestablishing partnerships is been stressed between real estate development enterprisesand service providers through the game analysis. According to the characteristics of thereal estate development process, industry evaluation index is established as well ascooperative evaluation. Evaluation system is established according to each industryservice principal characteristics involved in the industry, co-evaluation index system isbuilt based on the demand of long-term partner in real estate companies. On the base ofAPH and Fuzzy Comprehensive Analysis, service provider choosing by two stages is proposed. Finally, an example is used to verify this theory.