Research On The Competitiveness Of Xinjiang Border Trade Enterprises In The Background Of Opening To The West

Volume of border trade is an important growth point of Xinjiang foreign trade, and occupies half of Xinjiang foreign trade, as the main body of Xinjiang border trade, border trade enterprises in Xinjiang have ushered in a new historic opportunity for opening and developing. For this reason, in the background of opening to the west, if you want to seize opportunities quickly in strength of Xinjiang economic, and improve the international competitiveness, we should first improve the competitiveness of Xinjiang border enterprises.Based on the strategic management, western economics theory, through to the2006to2013data collation and analysis, first combed the domestic and foreign scholars research and theory of enterprise competitiveness, using porter’s "diamond model" and the method of SWOT analyze the xinjiang frontier trade status, we know that Xinjiang is China’s resource-rich region, rich in natural resources constitutes one of the basic conditions for economic development in Xinjiang, the Xinjiang border Demand is the driving force for enterprise development sprint, business improvement and innovation to stimulate cross-border trade, relevant and pillar industries. Xinjiang border trade enterprises internal advantages are:(1) the size and flexibility of mechanism,(2) cluster advantage of export-oriented economy; internal weaknesses are:(1) financing difficulties, weak financial strength,(2) management is not standardized, the lack of "brand" awareness, lack of (3) personnel; Xinjiang border trade enterprises outside opportunities are:(1) the national policy support,(2) the Central Asian countries within the market supply; Xinjiang border trade enterprises external threats are:(1) the surrounding country environment is complex,(2) the international trade market competition is intense,(3) to establish the Russia Belarus Kazakhstan customs union,(4) the government regulation and control mechanism is not perfect.In this province economic status analysis, it is concluded that the Xinjiang frontier trade of Xinjiang foreign trade in general, followed by Heilongjiang Province, the greatest contribution, the final is in Yunnan Province. In our province foreign trade status analysis, it is concluded that the Xinjiang frontier trade accounts for half of the Xinjiang foreign trade, followed by Heilongjiang Province, the greatest contribution, the final is in Yunnan Province.By looking up related Statistical Yearbook, the customs statistics Web site, as well as customs and Foreign Trade Department and field surveys to obtain relevant data, a revealed comparative advantage index model (RCA) and the trade competitiveness index model (TC),the border trade enterprises in Xinjiang’s import and export trade of Heilongjiang, Yunnan’s border trade, competitiveness and enterprise analysis and evaluation, the analysis result showed that, with Heilongjiang, Yunnan border trade enterprise’s contrast, in during2006-2013years, Xinjiang border trade enterprise’s international competitive power strong in Heilongjiang and Yunnan, when specially entity economy financial crisis influence, the Xinjiang border trade enterprise can display the stronger anti-risk ability, has the greatly strengthened competitive advantage.Both the RCA index model and the TC index model, compared with Heilongjiang, Yunnan, Xinjiang’s border trade enterprises more vitality in the face of the financial crisis and the competitive edge.The articles builds border competitiveness evaluation index system of Xinjiang,using Factor Analysis,analyzed fiscal year2013for the year as raw data on which the2013Urumqi Customs classification of four AA grade listed companies are, and drew the competitiveness of these four companies. Overall, Xinjiang’s border trade businesses from profitability, solvency, efficiency of operation, capacity for development that each of the four enterprises based on the actual situation, and constantly improve the internal control of enterprise funds, enhancing the competitiveness of enterprises, in the fierce market competition to long-term development.However, Xinjiang’s border trade enterprises internal weaknesses and external challenges remain.In conclusion according to the results of the analysis, and make appropriate recommendations for countermeasures, in the hope that the Xinjiang border trade enterprise learn from.