Research On The Development Strategy Of JH Property Company

JH property management company,founded in 2010,after years of development,has become a national second-class property qualifications of medium-sized property service enterprise,the company since was established the business is growing rapidly,the scale is also growing,but due to the company for the development of the lack of scientific planning,the company have some difficulties in expanding business,hindered the company strategic target realization.Therefore,JH property company management needs to start from their own actual,combined with the current market environment,to develop more scientific and reasonable development strategy,the future development for the company to lay a more solid foundation.This article first embarks from the JH property company internal environment,the company made a brief introduction,an overview of the analysis of the company in human resources,quality management,marketing and management ability of enterprise culture,and then summarizes the development of the company internal strengths and weaknesses,and to evaluate the internal factor evaluation matrix.And then analyze the external environment for the development of JH property company,using PEST analysis model and the macro economic,political,social and technological factors,specific analysis of the property management industry development status and trend,and analyzing the JH company competitive environment,summarize and evaluate development opportunities and threats faced by the company.On the basis of a clear strategic choice for the development of the company through the SWOT model,make the overall goals and strategy of company development,integrated growth strategy as the core of enterprise development strategy,develop human resources,quality management,marketing and brand management,and other functions of specific strategiesFinally,to guarantee JH property would be able to spread and implement corporate development,and be able to achieve the company management personnel at all levels of understanding and support,guarantee the implementation plan can produce good results,the paper studies developed JH,property of the company's strategic implementation safeguard measures,to ensure that can promote the implementation of the development strategy,and achieved good effect.