The Strategies For Strengthen Enterprise Ideological And Political Education Under We Media Environment

With developments of science and technology and expansion of We media,informatization on enterprise ideological and political education becomes more andmore significantly. The backgrounds of enterprise ideological and political educationare dual, under We media environment. On the one hand, We media providesdiversified platforms for enterprise employees communications, enriches theeducation contents of enterprise ideology and politic, deepen actual effect ofideological and political education to enterprises, brings opportunities of innovationand development for enterprise ideological and political education. On the other side,as the information broadcasted by We media becomes more diversified, and westerncultures are affecting people’s thoughts, which make the social and culturalenvironment for enterprise ideological and political education more complex, andwhich bring serious challenges to traditional ways of ideological and politicaleducation. Therefore, how to adapt to social development, and expand space andchannels for enterprise ideological and political education; how to utilize theadvantage of We media, respond actively to the challenge of enterprise ideologicaland political education under new situations, it has become an important subject inenterprise ideological and political education work.This paper sets research target as enterprise ideological and political educationwork, with the aim of exploring strategies for enterprise ideological and politicaleducation under We media environment. Firstly, based on the background and aim ofthis paper, analyzing domestic and international current research status and to proposebasic ideas for this topic; secondly, reviewing the ideological and political educationtheory under We media environment, and to define relevant concepts; thirdly,analyzing the impact of We media on enterprise ideological and political education,which is to dialectically analyze the challenges and opportunities of enterpriseideological and political education; fourthly, summarizing the current status andfuture trends of enterprise ideological and political education, and to analyze the mainissues of ideological and political education under We media; Finally, proposingstrategies for enterprise ideological and political education under We media, including main part building, content development, platform construction and mechanismsset-out for enterprise ideological and political education.