The Reserch Of TCL Company Sales Management In Hunan Province Optimization

In the contemporary society with economy, there is competitioneverywhere, where is competition, where is development and competitivepassion to stimulate innovation, enabling enterprises to maintain its owncharacteristics in rivers indulgence, so that enterprises have a greatermarket share, with more customers. How can survive in the competitivesociety and get better development, to establish a sound scientificmanagement system is wise sales, and obtain profits is also necessiary.In this paper, Hunan Province TCL ’s sales management system forthe study, TCL sales director from Hengyang of Hunan Province, thespecific perspective of TV sales director, uesing SWOT analysis, detaileddescription of the status of the group and the possible development trends,the company’s sales management TCL describe and analyze the situation,and then through the TCL corporation2012sales management system foranalysis and forecasting of sales in2013, the inventory turnover, saleschannels, high costs, poor operating performance chain, and other aspectsof current assets to diagnose the problem and proceeded to proposeappropriate solutions in terms of improved sales team management, compensation systems, performance appraisal system,incentivemechanism.This paper attempts to present the TCL sales management problemsin Hunan Province, and then relying on scientific management theory,identify the key factors hindering enterprises to achieve strategicobjectives and proposing meaningful improvement program. Proposedcompensation incentives to improve other aspects ofsuggestions toimprove the efficiency of sales management system. In this paper, theproblem of Hunan contradictions encountered in the TCL Group salesmanagement process, there is, according to the theory of scientificmanagement, identify strategic objectives hinder the company achievedsales of key points made pursuant to a meaningful improvementprogram:The TCL corporation learn to provide basis for decision makingenterprises to adjust business strategy.