The Design Of Chenzhou Tobacco Companies Business Model Based On The Collaborative Innovation

Abstract:Chenzhou is an important national tobacco planting region, the tobacco industry is a pillar industry of local government, but also because of its flavor characteristics, quality of tobacco leaf and into many brands mainly formula.Tobacco companies of Chenzhou, after years of development and precipitation, in cigarette network system, information system, modern tobacco agriculture, farmers cooperation model, base construction and so on achievement Pei ran, the company entered the steady development, has a certain competitive ability and competitive advantage.After joining WTO, the domestic market continues to open the world, international tobacco control treaty continued in-depth environment, Chenzhou tobacco also suffer from the international system, industry environment, harmonious development, environmental pollution and other challenges, Chenzhou company under the new situation how to adjust product structure, cultivate brand; how to build good commercial order, establish a modern enterprise system; how to deal with the increasing competition in the industry monopoly system; how to solve the problem of the government, the cigarette industrial enterprise, scientific research institutes, universities, farmers, retailers, multi-win-win situation, collaborative development; how to solve "the personnel trapped, management, infrastructure of trapped trapped" situation; in the background next, Chenzhou under the new situation of tobacco companies based on "collaborative innovation" business model design, to industry, to the enterprise to have very great sense.The business model theory, synergy innovation theory, stakeholder theory as the main basis of Chenzhou tobacco companies, macroscopic development environment, development of the industry trend are analyzed, and the enterprise core ability and quality were studied, based on the current situation of the development of Chenzhou tobacco companies made a scientific judgment, and the use of SWOT analysis tools for tobacco companies in the current development trend of advantage, inferior position, opportunity and risk undertook comprehensive diagnosis; through investigation and research, this paper puts forward the "innovation based on the collaborative innovation business model design", the development train of thought of Chenzhou tobacco companies, business model design, business model construction system scientific planning, finally, put forward Chenzhou tobacco companies development resources guarantee system.