A Research On The Marketing Management Of AH Traveling Agency Based On Project Management

Clients are critical to the management of traveling agency. Chinese travelingagencies found clients by making use of their social relationship before1990’s and bylowering the price after that. A research on how the customers choose their travelingagency showed that they were mostly blindfold and careless. The above situation andthe growing competitive pressure made many traveling agencies believed thatmarketing project management of a certain tour route was a practical and effectiveway to help the customers know and accept this tour route and the traveling agencywhich developed the route.Through project management of tour route design, a new and different tour routwhich satisfies the demand of customers will be marketed by various of ways.Promoting, services and after-sale services are all important marketing parts and withintergrading all these parts the drumbeating scope will be enlarged greatly and theroute will be more appealing to customers. In this way, the customers’ purchasingdesire will be stimulated and triggered. The customer relations will be maintainedthrough special customer project management, club project management andcustomer relations database project management. Network platforms such as websites,bulletin board systems, Tencent QQ groups, and wechat are good ways to mobilizecustomer participation and inform them of the sales campaigns and other news. Withthe use of these network platforms, old customers are connected and at the same timethey might bring new customers, for instant, if an old customer participate in a salescampaign in which he or she clicks the button of “thumb up” to show his fondness toa tour route he or she might got a chance to travel free, and at same time all his or herwechat friends know this tour route. The project management of run-off customersanalyzes the reason of running off and finds ways to improve the service and thereforeretrieve the run off customers.With the above project management, a traveling agency could maintain its oldcustomers and develop new customers as well as promoting a new tour route. In theprocess of enlarging customer group and improving their satisfaction, the travelingagency will achieve its management aims and elevate its influence.