Study On Traceability Incentve Mechanism Of Dairy Product Safety

With the popularity of the improvement of people’s living standards andnutritional concepts, dairy foods as more comprehensive nutrition in our daily livesserve as an increasingly important role. At the same time, dairy products into the fasttrack of development, has become an important growth point in the food industry aswell as the economy.For a long time, the security situation in our country is not optimistic dairy, dairysafety problems occur frequently, a serious threat to the health of the masses of ourpeople and disrupt orderly development of dairy industry. How to solve the securityproblems of dairy products become a serious problem. Dairy traceability system canrecognize dairy processing, production, transportation and sales there may be variouskey aspects of the problem improve information asymmetry, has become an importantmeans to solve the safety of dairy products. However, due to the interests of dairyproducers chase and limitations, still on whether to establish traceability systempresents the sidelines. In this case, how to motivate manufacturers to establishtraceability systems become a problem worthy of study.Firstly, through domestic and foreign scholars summarize the relevant literature,were elaborated dairy safety, traceability systems, research status and developmentincentives, government and consumer incentives proposed measures can effectivelyinduce manufacturers to establish traceability system; then consumers and producersthrough the establishment of game matrix to analyze the impact of differences inconsumers paying manufacturers to establish traceability systems; through theestablishment of a decision tree model of decision analysis to establish whether themanufacturer traceability system, and proposed government incentives should betaken; Finally, a principal-agent model to study the regulatory means, respectively,the difference between the consumer to pay, government incentives and the positiveefforts of manufacturers to establish traceability systems degree of correlation, andproposed incentive mechanism to ensure the smooth Measures to implement therecommendations.