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The Developement Measures Of Huashengshi Ji Company

Posted on:2014-05-19Degree:MasterType:Thesis
Country:ChinaCandidate:J N LaiFull Text:PDF
GTID:2309330434950780Subject:Business Administration
Abstract/Summary:PDF Full Text Request
With modern wireless communication technology of the rapid development, people on the wireless handheld mobile terminal requirements also more and more high, especially for mobile phone software requirements. For mobile phone software enterprise, for example, it is both an opportunity and a challenge. In order to meet the market and people of the modernization of the demand, keep up with the trend of the development of the society and trend of mobile phone software company must seize the good opportunity, the initiative to meet the challenge, the comprehensive analysis of the enterprise itself, and work out the suitable for his company’s development strategy plan, for the further development of the enterprise to provide security.This paper put up Hua sheng century technology company as China, the main research object, this paper explains the background and significance of the subject, and the new trends of both at home and abroad. The strategic management theory, enterprise management theory and competitive advantage theory as the theoretical basis. Using the SWOT analysis and PEST environmental analysis, and other strategic and analysis, a further study on the China science and technology company/century internal and external business environment, the opportunity, challenge, advantage and problems. And according to the actual situation of China rise Hua sheng century technology company the sustainable development of the company puts forward some strategic planning and countermeasures. First, Hua sheng century technology company must have their own guidelines and basic principle, make to your actual overall strategic objectives and stage strategic objectives. Next, want to improve their own brands, integrate channel, innovative products, adjust the structure and improve the service the sense of competition, the introduction of high-tech talent.At last, I wish China science and technology company to take up century in operational Suggestions above after in mobile phone software industry can hold position, and become a leading the industry development of the vanguard for the Chinese cell phone electronic product industry in fresh blood.
Keywords/Search Tags:Mobile phone software, Strategic management, Enterprise management, Competitive advantage, Development strategy
PDF Full Text Request
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