The Study Of Z Company Smart-phone New Product Project Management

Abstract:As the market competition of mobile devices is increasingly fierce, the enterprises who manufactured mobile terminal devices are facing the following challenge:new product development, technical innovation, industrialization upgrade, diversified and customer designed products development, as well as to meet faster delivery time, higher quality and lower cost of the products.However, the traditional manufacturing enterprises who originally suitable for stable production processes and traditional business activities management model have met greater challenges than ever before. And these businesses of changes precisely meet one-time, unique, targeted project properties of project characteristics.So we will be see one-time, unique business tasks of mobile enterprise as project and introducing modern project management of technology, method and means on it for project management, to implement on the manufacture enterprises of activities efficient planning, organizing, coordinating and controlling, ultimately achieving enterprise’s business goals.Based on the present situation analysis of Z Company’s Smartphone product management, to be guided by systematic methods of project management theory, This Paper research on intelligent mobile phone of Z company new product project management practice, intended to share some inspirations and reference for solving the project management problems of new smart-phone products, which are manufactured by Z Company.21charts,22tables, and50references.