Analysis On Developing To Timeshare Of Pingxiang

Abstract:Property type hotel is a new thing, the history is short, there are many problems. The research on Pingxiang city property hotel development strategy as the research object, based on the current situation of domestic and international hotel type property, combined with the theory of property hotel development. Analysis on development environment of property type hotel in Pingxiang City. And then analysis factors affecting the property hotel development of Pingxiang through questionnaire survey by200copies and so on, and put the problem to timeshare developing of Pingxiang and the countermeasures. Then to Golden Traders Hotel as an example of five regional analysis, project orientation, risk identifying, sales strategy and management of specific research and analysis, especially analyses the investment income model developers and individual investors. Finally, puts forward the development countermeasures of Pingxiang City Property hotel.The questionnaire survey,41.46%of the respondents said "look at the development of hotel style property, and then to". When investment, they consider "developers, investment, credit","management" and "rate of return" three factors respectively95.96%,78.79%,69.70%, which show that investors lack of confidence to property type hotel of Pingxiang City. Golden Traders Hotel’s success, the key lies in its good regional environment, accurate project function positioning and product structure design positioning, good risk recognition ability, targeted project sales strategy and good management service level. But the decoration is insufficient restricted the further development of the hotel, the hotel management company should improve.Therefore, property hotel development strategy of Pingxiang city includes the external environment and internal environment. External environment should focus on the improvement of property hotel related laws and regulations, establishment of property hotel investment guarantees and exit mechanism and the establishment of property hotel industry organization; internal environment should focus on finding project positioning, establish the operation security system according to the characteristics of the customer, project sales strategy, raise the core competitiveness of the hotel style property rights and reasonable to avoid the risk.