The Application Of Intellectual Property Management And Entrepreneurial Creativity Exploitation

This article aim to analysis and applied research on intellectual propertymanagement and entrepreneurial creativity exploitation.First of all, building a Hall three-dimensional structure of the exploitation ofentrepreneurial creativity to make the process of the exploitation of entrepreneurialcreativity clarity, Time dimension is divided into discovery stage, training stage,practicing stage and concluding stage, logical dimension is divided into defineproblems,design goals, integrate programs, systems selection and implement plan,knowledge dimension is divided into the humanities, science and technology, creativity,management and expertise and so on. At the same time, clearing the relationshipbetween the intellectual property management and exploitation of entrepreneurialcreativity.Through the exploitation of entrepreneurial creativity can produce a steadystream of intellectual property,the systems of intellectual property creating, protectingand using will stimulate the efficient of entrepreneurial creativity development.Secondly, In order to improve the efficiency of the exploitation of entrepreneurialcreativity, aim to the innovation activities for the exploitation of entrepreneurialcreativity of practicing stage (rationalization proposals), using the means of network,clearing the enterprise rationalization proposals management processes including fouraspects,they are proposed adoption, implementation, reporting, evaluation and reward,Based on the analysis of the goals and needs of the system design, Elaborated the mainfunction of the system, pointed out that the system operating environment, anddeveloped the system database,then designed the management system of enterpriserationalization proposals.Finally, take H company as an example, Analysis the current status of theenterprise, Application of the three-dimensional structure of exploitation ofentrepreneurial creativity to formulate the goals and programs of each stage of theenterprise, then applied the rationalization proposals management system into theenterprise.it make a certain practical significance for other enterprises.