A Feasibility Study To Develop A Urban Complex Project Based On Urban Renewal

Urban complex is most suitable products to intensive urban land and resources.In the current process of urban renewal, more and more urban complex are welcomedby the local government and enterprises at present. These years, in the process oftransformation of the national economy, the large-scale urban renewal is carried out,and this is a self-evolution and improvement of urban inevitable road. Especiallywhen the city’s land resources are overexploited How has been optimum the urbanstructure to intensive use of the old town been built, Beautifying the urbanenvironment, to reinvigorate the city, these have become new issues solved. Toinclude low density and low architecture volume rate of plant in the Old Townindustrial area, its use intensively about secondary development. Although Shenzhenhas begun a large-scale construction of Urban Renewal five years before, Cities isparticularly urgent such as Shenzhen.This Paper takes a typical urban renewal project about Industrial Area inShenzhen City NANYOU district as the research object，and analyses its feasibility inthe process of transformation to a commercial urban complex, which has several cityfuntions of Grade A office, apartment, Shop, Cultural and sports facilities, Educationalfacilities,etc. This paper is mainly consisted of three parts. First of all, based on thesummary of relevant documents of urban renewal and urban context,it clarifies theconcepts and characteristics of urban complex are in theory,and makes comparison ofsource differences of three concepts of complex. Secondly,directed towards thepresent situation of Shenzhen urban renewal,it summarizes the characteristics ofShenzhen urban renewal,and analyses relevant policies. At the same time,it analysesinfluence factors of present macro policies,environment and microhumanity,location,level of economic development,ect.Last,literature research method,market research method,empirical research method,and economic feasibility study areadopted comrehensively on the study of this project.The paper makes systematicempirical research in depth on its feasibility,profitability,stability of capitalflow,market effect from the aspects of project’s market research,marketpositioning,target-customer orienatation, Price determination, product planning andfinancial anlysis,tries to make multivariant comparisons,summerizes that this urbancomplex project is of excellent economic benefit and development potential,and givessugestions after comparison.The process of argumentation and suggestions offeasibility study of this project have some references for real estate Industry and urban development planning makers.