Shaanxi Rural Residents' Consumption Based On Consumer Demand For Environmental Problems Study

As a large developing country, China's economic growth is the fundamental driving force of effective domestic demand continued to grow. While domestic demand also includes investment demand and consumer demand, therefore, how to dual boot of investment and consumption has become a real and serious problem before us. To promote economic growth, the consumer cannot compare with the investment advantage. However, in recent years, the entire macro economy of cities is gradually weakening the pulling effect, urban residents have a variety of durable consumer goods owned basically saturated. So, start the rural consumer market is induced by the current rapid growth of China's key consumer. In early 2009, the central authorities issued the "Document" clearly states:"To state infrastructure investment focus to rural." Rural areas with the largest market, the largest consumer potential, must "focus on expanding domestic consumption demand should be on expanding the rural consumption." Central building of the new policies and investments in rural tilt, the adopted policy measures to expand domestic demand, the same consumer market for our province provides an important launch historic opportunity.Shaanxi is a western province of 37,720,000 populations, to say the rural market concentration of the largest consumer group. Durable consumer goods in rural areas have greater room for growth, the rural market potential. However, per capita income of rural residents in Shaanxi Province are low, the old concept of consumption, consumption patterns behind the low level of consumption, coupled with the rural social security system is not perfect, serious constraints in rural areas in Shaanxi Province consumer market. Many rural areas in the province, roads, electricity, communication facilities construction is lagging behind, rural education, poor medical conditions, acute shortage of cultural entertainment, consumer environment has become a limiting growth in consumer demand in our province one of the bottlenecks. Therefore, in this domestic context, research to accelerate and improve the consumption environment in rural Shaanxi Province, has a very important practical significance.Based on these ideas, the paper is divided into six parts, is described as follows:PartⅠ,Introduction. Research presented in Shaanxi rural consumption and rural consumption demand environment, the purpose and meaning of relevance, summarizes and analyzes the related research at home and abroad, and described the objectives of this study, research methods and innovations.PartⅡ, the consumer environment and consumer demand theory. On the consumption environment and consumer demand related concepts, features and content to the definition and analysis of the consumer environment and consumer demand relationship.PartⅢ, Shaanxi consumption environment and consumption of rural residents demand the status quo. The consumption of rural residents in Shaanxi environmental and consumer demand to make a comprehensive description of the status. Consumer demand mainly from the consumption rate, the average consumer, the marginal consumption of rural residents in Shaanxi and other indicators of the status of consumer demand, and based on the analysis of the reasons for this; consumer environment from a consumer's hard environment, policy environment and social environment of the three consumer Based on the analysis of the status of Shaanxi Province, and on the basis of the reason.PartⅣ,Shaanxi rural consumption environment and consumption demand mechanism. From the theoretical analysis of the level of consumption of rural residents on their consumption of the environment. Hard in the consumer environment, the analysis of the natural environment and infrastructure environment for the rural consumer demand mechanism; on consumer policy environment, the analysis of the social security and interest rates on consumer demand of rural residents mechanism; in the consumer society environment, the analysis of economic and social environment and cultural environment of the rural consumer demand.Part V,the consumption environment in rural areas of Shaanxi Analysis of effect of consumer demand. From the micro perspective of consumption of rural residents in Shaanxi environmental impact of their consumption, using empirical analysis to get the consumption environment of rural residents in Shaanxi farmers Consumption in the end how much. First, build consumer environment index system; Secondly, a multiple linear regression equation model Analysis of the consumption environment of consumer demand; Third, the Granger causality test; Finally, the result of the analysis.Part VI,Conclusions and policy recommendations. Summing up the above analysis, conclusions and policy recommendations. Major efforts to increase financial support for agriculture, increase investment in rural infrastructure, increasing peasant income, the development of consumer credit, and improve social security in rural areas, peasants and the concept of consumption, thus changing the consumption environment of farmers.From the perspective of the consumption environment in rural areas in Shaanxi Province to discuss the problem of consumer demand in rural areas, through multiple linear regression model to analyze the consumption environment in rural areas the impact on consumer demand, eliminating the impact of the data period, reducing the non-stationarity of the data obtained Consumer impact of environment on the role of consumer demand. Finally, some against unreasonable specific policy recommendations:increasing financial support for agriculture, improve the income of farmers; deepening financial expenditure, focusing on improving rural infrastructure; use of fiscal and financial instruments, moderate development of the rural consumer credit; the use of financial means, improve the rural social security; updated concept of consumption of rural residents and so on.