Exporting Trade Of Chinese Apple Juice

The consumer of Apple juice is second to the orange juice in the world. Now China is thelargest producer of apple juice in the global, and the Chinese exports amount of applejuicewhich is a kind of agricultural product of China with export advantageis more than halfof the world’s total exports all year round.In2011/2012season, The production of Chineseconcentrated apple juice was625,000tons, accounting for56.82%of the total world’sconcentrated apple juice production; In2012,the exports volume of Chinese apple juicereached to586,600tons, accounting for42.67%of the world’s total exports, meanwhile theexports amount was1.127billion dollars, accounting for33.50%of the world’s exportsamount. Apple juice belongs to a typical export-oriented emerging industry in China.Howeverat present the Chinese apple juice industry was in counter with some issues, such as excessivedependence on the international market, the cost rising rapidly and more and more tradebarriers.Study on the market characteristics of export of Chinese apple juice and to guide therational development of Chinese apple juice industry is of great significance. In particular, toevaluate the competitiveness of Chinese apple juice in the international market and to studythe main influence factorsof Chinese apple juice during the exporting trade, on one hand,would allow us to find the commonness and characteristics between different apple juicemarket, which will be helpfulforproviding theoretical and practical basis for Chinese applejuice enterprises making different strategies; On the other hand,it will help Chinese applejuice enterprises correctly understanding of the competitive advantages of Chinese apple juicein the international market, and the characteristic of the competitor, then judge the corecompetitiveness of the export of Chinese apple juice accurately.Because the international trade amountof apple juice is very few, the studyingof applejuice export is not many overseas, the only literature are given with statistical descriptionresearch, and most of them emphasize on discourse and simply explain the phenomenon,analysis the reasons behind the phenomenon in a shallow level. Literatureusing quantitativeanalysis method toresearch the demandingand exporting of apple juice in the internationalmarket and China are obviously deficient.And the main problems of domestic literature hasthe following aspects,the first is the main segmentation of exporting market is not enough, theresearch on growing exporting market is less; The second is in the existing literature,almost ofthem emphasize local equilibrium, in another word, they made apple juice an independent object during theresearch, and ignored the substitution of other types of fruit juice to applejuice.In this paper, we studied Chinese apple juice exporting tradethrough three main lines.The first is to make description of Chinese apple juice industry and trade situation by sortingthrough a large number of data about the developmentand trade status; Secondly, built theappraise system of international competitiveness of Chinese apple juice, through thecomparison analysis between China and other world’s main exporters of apple juice,evaluating the international competitiveness of Chinese apple juice; Thirdly, by building tradegravity model, find the influence factors of the export of Chinese apple juice, and studied howthey worked.In the second chapter, through analyzing the present situation of the export of Chineseapple juice, we got the conclusion as follows,during2003~2012, the export of Chinese applejuice can be divided into three stages. The first stage is from2003to2007, in this stage theexporting trade amount of Chinese apple juice had an explosive growth, from$254million in2003to$1.232billion in2007; The second stage is from2008to2010, during this period, dueto the impact of the global financial crisis, the export of Chinese apple juice had declined, anddrop apparently, down from$1.12billion in2008to$735million in2010; The third stage isfrom2011to2012, in this phase, the export of Chines e apple juice began to come out of themire of the financial crisis. In2012,exports amount of Chinese apple juice is above the highspot of$1billion again, for$1.127billion.In the third chapter, analyzed the international Market Share Index, TradeCompetitiveness Index and Revealed Comparative Advantage Index respectively and carriedout a comparative analysis between China and other major apple juice suppliers in the world,we can judge that the Chinese apple juice had strong international competitiveness. Althoughthe financial crisis has a negative impact on it, but the impact is little.In the fourth chapter, the main influence factors and influence degree of Chinese applejuice export market were studied with the panel data of mainly8trading partners in the past10years from2002to2011by the establishment of the gravity model. The results showedthat China’s GDP and the exporter of the two indicators of GDP for the export of Chineseapple juice had played an important role in promoting, the outbreak of the financial crisis onthe export of Chinese apple juice had caused great negative impact, the main alternative toapple juice, orange juice in the consumer market，its price fluctuations on the impact onexports were uncertain. Distance between the two trade countries and RMB exchange rateagainst the dollar，this two factors were not the significant effects on the export of Chineseapple juice. Finally, Based on the conclusions we suggest that as follows, firstly, we should seteffective policies for different markets to promote export; secondly, to focus ondevelopment of diversification of markets; thirdly, domestic apple juice processingenterprises should abandon price competition strategy and should gradually establish relianceon brand and quality-oriented business philosophy.