Study On Tourist Perception Of Longevity Tourism Environment In Bama

Longevity tourism destinations are original ecological tourist attractions which can bedistinguished by conserving the intact longevity environment and carried by peculiar naturalenvironment and characterized by the humanities environment generated from the originallocal people’s production and life conditions. Modern city groups have a strong desire forpeculiar longevity resources and health environment, its market prospects. The relationshipbetween tourism and its environment is very close, tourists interaction with the tourismenvironment and mutual influence.In this study, starting from basic theory research, analysis of the research progress oftourism and longevity tourism environment, and defines the relevant concepts. This paperanalyzes the problem of the evaluation approach of tourism environment on the basis ofsummarizing the former research of this area, from the view of the tourist perception, for theuniqueness, complexity and multi-level nature of the longevity tourism environment, anddesign based on visitor perception survey. The ANOVA, SERVQUAL evaluation method,factor analysis method and so on, then combined with Excel, SPSS statistical tools. Thereliability of the questionnaire can be obtained by the reliability analysis and the differenceanalysis of tourists perceived longevity tourism environmental importance can be obtained byANOVA, then the tourists perceived importance and reality gap can be obtained bySERVQUAL evaluation method and the longevity tourism environmental quality score can beobtained by factor analysis method. The research indicates: this questionnaire is reliable; thedifferent social attributes of the tourists, their perception of longevity tourism environment isa significant difference; the importance of tourists perception of longevity tourismenvironment is higher, the mean was4.218; the quality of perception of longevity tourism environment is general, the mean was3.442; between perceived importance and quality gap is-0.776; the comprehensive evaluation of score is2.399, it displays the quality of longevitytourism environment is not ideal for tourists.Therefore, the paper firstly makes use of the Importance-Performance Analysis value toexpress the results of the quality status, and determine the important degree of Bamalongevity tourism development, then put forward countermeasures to improve theenvironmental quality of longevity tourist based on the result of IPA analysis.