Research On The Development Pattern Of Nanning Exhibition Economy

Convention and exhibition industry and tourism are closely related, two in closecontact, mutual penetration. Convention and exhibition activities consume abilitystrong, participants held on to stay long time, into a group of a large number of more,provide more development space for the local tourist industry. So the development ofconvention and exhibition also significant to the tourism major.New industry exhibition industry as a high rate of return, low transaction costs,high industry drives coefficient, attracted more and more countries and regionsconcerned. With the development of world economic integration and regionaleconomic advancement speeds up, the Convention and exhibition industry towardsthe internationalization, specialization, industrialization development, has become anew economic growth point in developed city and region. The development of the cityof China’s exhibition industry is different, so the development path choice of differentexhibition. Nanning City as Chinese ASEAN Expo held permanent, how to choosethe suitable development mode, the Nanning city to create "exhibition city", which iscurrently facing the development of Nanning City in the exhibition industry problems.The application of the theory of comparative advantage, competitive advantagetheory, location theory, the fuzzy comprehensive judgments theory, using literatureanalysis, theory with practice, a combination of quantitative and qualitative researchmethods, through the construction of city exhibition industry "Diamond Model",summed up the impact of exhibition economy development the effect of11factors,combined with the expert evaluation of these11factors, the competitiveness ofindustry, the exhibition market management level, economic environment andinfrastructure for the four main factors affecting the city of exhibition economy, whilethe effect of supporting industrial development level, human resources, social andcultural environment, opportunities, natural environment, science and technologylevel and tourism resource of the7factors on the development of the exhibitioneconomy in city low, as the auxiliary factor. According to the dominant factor, thispaper divided the development mode of four kinds of exhibition economy, namely themarket driven development model, development model, government driven economydriven development model, infrastructure driven development model.Through a combination of Nanning City Convention and exhibition industryusing fuzzy comprehensive evaluation method development actual situation, fourkinds of development patterns were evaluated, results for the Nanning exhibitiondevelopment models for market driven. In this mode, the development of Nanningexhibition industry supporting the exhibition enterprise growth, improve projectquality, professional training, and deepen the management concept of MICE tourismdevelopment strategy.