Study On Chinese Style Villas Property Professional Image

The group of red brick buildings built in1956at Baiwanzhuang, west2nd Circle of Beijing is the home of China’s early independent planning group building. Its scale and personalized characteristic give people a new living pattern and life philosophy. With social and economic development,"residential property management" as a new life style, makes residential property not only be a shelter from storm but also meet more diversified demands. This also reflects people’s current deep-rooted and high quality social values.Back to twenty years ago, people primarily lived in individual bungalows and were strangers to the concept "residential community". Nowadays, when choosing housing, in addition to investigating corresponding index of property itself investigation, people give great consideration to the environment and management of residential community and it even becomes a decisive factor. Therefore, the residential community mode not only covers the multiple management functions such as greening, security, transportation, environment, and service but also becomes one of the most important reforms of people’s innovative life philosophy. As the main carrier of property image-various staff of the community, their work ability and service level become the important basis for home owners to evaluate the comprehensive management ability.As an enterprise’s special identity, property management staff bear the responsibility to communicate with property owners and their role has become increasingly clear. This requires property employees in daily work not only have the most basic professional quality and solve all kinds of demands of residential property owner, but also establish capable, elegant, and intellectual professional image and provide high quality standardized service in order to get the owner’s recognition. Property employees are a mirror of the eternal service. Their work ability, work efficiency and work reasonability are subject to the property owners’supervision and judgment through individual entire image and mental outlook. For this type of enterprise image based on the different features of community property, the owners’ trust and recognition will become the important element for the success of residential property management work. Therefore, careful and accurate crafting the professional image and fully presenting mental world and image of employees are providing a new presentation and research method for the rapid developing modernization trend of residential property.This paper sets professional image of "xi’an yard" property employees as the research object and takes in to account the popular trend of modern residential development. By systematically analyzing and researching different images of property staff and finding the advantages and disadvantages, I am making a series of targeted innovative design and trying to make experiment and exploration of potential residential property management innovation and development and to meet the actual demand of "xi’an yard" property staff and complete property staff image design theory and to promote overall development of property company image.The purpose of this research is based on the analysis to the individual xi’an yard staff image and through collecting information, implementing clothing categories for employees, providing training for professional appearance and manner to present positive and serious mental image and show the image of the enterprise culture and image, strengthen enterprise cohesion and enhance service recognition, and provide a new research idea and innovation practice. Shaping the professional image has been playing an increasingly irreplaceable role in personal career and the enterprise’s overall planning of the future.The research steps are divided into three steps:firstly, innovating design concept, components and design pattern on the basis of repositioning property employee image and summarizing and implementing the basic principles of professional image design; secondly researching current image of "xi’an yard" property staff and analyzing advantages and disadvantages, seeking breakthrough of image reconstruction, determining the image positioning and overall expectations; finally based on "xi’an yard" enterprise culture, determining "xi’an yard" property staff image design idea and design concept, and developing image design plan which is in line with the property characteristics and carrying out effectively.The research methods are literature analysis and summary and induction. I did research on the image design books, periodicals and papers, looked into the latest internet information and corrected subject research ideas; and then finalized image design plan according to the on-site research and information collection. This paper’s image design and innovation is to through the comprehensive use of property staff clothing, makeup, hair style, etiquette, on the basis of property staffs professional function need, to implement innovative transformation of the original disadvantages, to create the professional overall image that is more in line with the property characteristics so that to achieve more efficient communication between the property and the owner.This paper is to through one-on-one survey to analyze the industry special case and the future development trend. Pursuit of scientific, accurate and systematic data collection method and practice process is always the important basis of this research. I made active experiment in repositioning function property feature, implementing a series overall image design, and actively carrying out the related theory research and project practice to present the modern property culture, and expanding enterprise potential and competitive power.