The Study On Development Strategy Of China Railway Material Group

At present, China is vigorously implementing the reform program of the railway systemto make rail transport more perfect and goods trade, the country continues to increase railwayconstruction, but also to participate in major trade CRMSC external and internal businessenvironment make a huge difference from its external environment analysis, localgovernments have continued to increase in infrastructure construction, market-oriented topromote the continuous improvement of accelerating the pace of enterprise reform; internalenvironment, the existing competition occurs Railway material Group changes in the demandside of corporate goods trade services to enhance the bargaining power and alternative serviceproducts brought threats. Currently China Railway Material Group is a major strategictransition period; there are still some problems in its talent development, financialmanagement and business competitive process. In this paper, the opportunities and challengescurrently facing Railway Materials Group, to explore and analyze how to develop appropriatedevelopment strategy.Firstly, using the PEST analysis, the macro environment Railway Material Groupcurrently facing materials business competitive environment analysis; followed bycombining the Group’s internal resources, corporate capacity carried out a detailed analysis;combined again SWOT analysis of the current Railway Material Group the developmentprocess with the strengths, weaknesses, threats and opportunities for analysis; Finally, on thebasis of the previous analysis, the results of the strategic positioning of its future development:the use of continuous improvement of its management system, business integration andindustrial innovation, the progressive development became famous, the leading trade groupof large supplies in the steel industry in a leading trade and enhance service capabilities goodstrade, while the business sector to build synergies between the strategic objectives.Subsequently, this article on how to implement these strategic objectives carried out detaileddiscussion and analysis.