Research On Development Strategy Of China Railway Materials Group Co.,Ltd.

With the continuous development of four decades of reform and opening up,my country’s economy has shifted from high-speed development to high-quality development.The pace of implementing the reform of state-owned enterprises and promoting the transformation and upgrading of state-owned enterprises is also gradually accelerating.As a large state-owned material enterprise,ZT Materials Group Co.,Ltd.needs to recognize the current advantages and disadvantages of ZT Materials Group,combine its external environment,and comprehensively Analyze various factors,improve and propose new development strategies.With the help of the theoretical knowledge and various analytical tools of corporate strategic management at home and abroad,this paper selects ZT Materials Group Co.,Ltd.as the research object,and through in-depth analysis of its macro environment,competitive environment,competitors and internal resource capabilities,summarizes the results.On the basis of summarizing its existing opportunities,threats,advantages and disadvantages,through IFE matrix,EFE matrix,SWOT analysis,QSPM matrix analysis to determine its diversified development strategy,and formulate to "promote digital transformation,reshape construction industry materials" Logistics supply chain industry chain value chain,building a world-renowned digital and intelligent supply chain integration service provider in the field of engineering construction" as the main line,and actively promoting the "scenario-driven chain strategy,service-empowered digital strategy,and ecology-led platform strategy".overall development strategy.The development path of product and industry diversification,data transformation diversification,and service diversification have been chosen.The financial goals of the company have been determined:at the end of the "14th Five-Year Plan",the operating income will reach 100 billion,the net profit will reach 1 billion,management improvement,social responsibility and other goals.On the basis of choosing a development strategy,take safeguard measures such as accelerating digital transformation,improving management capabilities,optimizing organizational structure,consolidating talent base,strengthening financial management,implementing risk prevention and control,focusing on cultural construction,and strengthening strategic awareness to ensure ZT Material Group’s development strategy can be implemented smoothly and effectively.The key problem to be solved in this paper is to select and formulate a suitable development strategy for ZT Materials Group Co.,Ltd.through a detailed and detailed analysis of the internal and external environment of ZT Materials Group,as well as its own advantages and disadvantages,and according to its development strategy,pay close attention to the strategic goals,to formulate an implementable strategic plan,so that ZT Materials Group can obtain a more powerful position in the market competition.This paper has certain significance in practice.This paper summarizes and analyzes the current situation,development situation and competition of the material trade industry in my country’s engineering construction field,which has certain reference significance for enterprises in the material trade industry in the domestic engineering construction field.At the same time,it also provides a reference idea for the selection and implementation of enterprise development strategies in the material trade industry in the domestic engineering construction field.