Analysis Of Direct Selling Companies In The Supply Chain Management

Direct Selling is marketing way which is emerging gradually in our country inrecent years. In many countries all around the world, Direct Selling occupies animportant position in the whole market. From20th century90s, after oversea directselling idea landing in China, many direct selling enterprises were developed andprevailed rapidly at home and abroad. Nowadays, Direct Selling has experiencednearly30years in China. Some legal direct selling enterprises have become thecarrier-class ones. But with the rapid development of the enterprise, due to the featureof Direct Selling and lack of supply chain management in Chinese enterprises, itcauses lots of problems in direct selling enterprises, such as a large number ofinventory, high production cost, etc.Based on supply chain management theory, this thesis analyzes the developmentof direct selling market potential, and the important role of supply chain managementin the direct selling enterprises. This article is to combine with the work experience inthe Tines, analyzed the problems existing in the company supply chain management,then put forward the corresponding solutions and improvement suggestions for thespecific order management, selection of OEM, supplier management and inventorymanagement to promote the supply chain level in the enterprise by self improvementand perfection. After work had been implemented, brings outstanding economicbenefits for the company, reduce the purchasing cost for part of materials, deliverytimely rate and qualified rate increasing. Thesis research results provide thetheoretical direction which can be used as reference on improving competitiveness ofselling enterprises by company supply chain management.