Study Of Minnovative Business Development Strategy Of Hsecurities Company

This is brand new in a changing competitive environment, H securitiescompany under M business department, what measures should be taken toimprove their economic competitiveness on business innovation aimed to expandthe study.At present, the domestic securities industry, the main profit model andmarket trends very high degree of correlation, economic services, underwritingand brokerage traditional proprietary business these major so urce of profit,making brokerage earnings instability, operational risk is high. Thehomogenization of competition in the brokerage market environment in recentyears under adverse conditions, making brokerage operations difficult, underunprecedented pressure. Securities companies in order to survival, development,and actively carry out business innovation, broaden our thinking has always beento get rid of the surface, extensive management, increase business innovation,reduce costs and expand profit growth.In this paper, China’s securities business innovation situation, developmentprocess, development trends, developments and difficulties encountered aresummarized in the study integrated use of financial, marketing and otherdisciplines of theoretical knowledge, combined with practical, the H securitiesbusiness innovation competition in the market environment, the internal andexternal factors affecting research and analysis, and securities firms M Hsecurities business department, for example, describes the history of the businessdepartment and the current operating conditions, by drawing on foreignexperience related to innovation, the use of SWOT model, summed up the Hsecurities Company M securities business innovation and development strategy.Propose innovative business department currently viable business andimplementation path, combined with its own characteristics sales department,sales department pointed out specific measures to promote business innovation.