Research On Devolopment Strategy Of Heilongjiang Jinwei Digital Printing Co., Ltd

With the rapid development of digital technology, the traditional printingindustry has been influenced greatly. Because of the arrival of the digital age, theworld’s most famous Kodak Company didn’t choose the right strategic measuresfor enterprise development, therefore the company eventually ended up in thetragedy to file for bankruptcy protection of the U.S. government. Kodak’s failurewhich affected the entire printing industry is a wake-up call, and the rapidenvironmental change of industry also put forward lots of challenges to thevulnerable digital imaging industry. However, the development of digitaltechnology that seriously affect printing industry is not a threat or a disaster, thenewly digital technology such as network technology, digital devices, hasbrought unprecedented opportunities for the development of printing enterprise.In the face of the rapid development of digital technology, how to choose asuitable way for enterprise strategical development lies before the Jinwei DigitalPrinting Co., LTD.Under these background, this article based on theoretical analysis, combinedwith the actual situation of the enterprise itself, put forward the str ategic choiceon basis of Jinwei Digital Printing Company’s development goals andcorresponding measures about implementation strategy and safeguard mechanism.In this paper the writer first describes the development of the printing industryand the latest research achievement about the Image printing enterprise, itsapplicable theory part. Secondly, using PEST and Port’s Five-force Modelanalyzed Jinwei Digital Printing Company external environment. Then, theenterprise’s internal resources, ability, and products with core competitivenessare analyzed. Finally, the most suitable strategic choice are made for enterprisedevelopment by using the SWOT model analysis, and put forward feasiblesuggestions and measures for the implementation of the strategy.