The Research Of Continuous Replenlishment Supply Chain Performance Evaluation System Establishment In Sports Brand

Nowadays more and more sports brands have to be faced with more competitiveoperation situation because the traditional supply chain future model caused the greatinventory trouble. The side effect of the trouble not only holds back sports brandsdevelopment but also badly hurts their revenue. Driven by all kinds of internal and externalissues, some sports brands take the initiative to change its supply chain model from futuresmodel to more flexible continuous replenishment model.In order to help these sports brands get rid of the difficult situation, the papersummarized Company A continuous replenishment supply chain model (CRSC)implementation process. Based on the real case, the paper points out one critical issueneeded to be improved: the current product selection methods failed to reflect the actualmarket needs. Therefore, the paper recommended using coefficient of variation calculatedfrom the actual selling record to distinguish the target product. Furthermore, ANOVA wasused to verify the first recommendation. This way would help sports brand to approach thereal market more closely. Besides, the paper also pointed out a weakness out of CompanyA project process management: some regions were lack of effective performancemanagement resulting in CRSC implementation block. To solve this issue, the paperproposes a way of setting up a supply chain performance evaluation system based onsupply chain processes including both static and dynamic metrics. Additionally, to find outa better way of key link identification, the paper used system dynamics simulation model.In this way, the effective CRSC implementation could be ensured. Otherwise, the paperalso proposes an evaluation process compatible with the performance evaluation system toensure the system implementation. To avoid the potential communication conflicts duringthe evaluating activities, the paper puts forward a set of communication managementmethod.