Research On Influential Factors Of Service Innovation In Exhibition Enterprise

In2013, the added value of our tertiary industry accounts more than forty-sixpercentages of the GDP total value, which exceeded the portion of secondary industryfor the first time and made Chinese industrial restructuring harvest historical progress.As a significant part of service industry, the exhibition industry is playing anincreasingly significant role in aspects of improving gross nation product, enhancinginternational competitiveness, speeding up the development of related industries andpromoting employment. With the fast development of information technology and thestatus of life cycle, exhibition industry faces competition and challenges of upgradingor innovating services. It seems that the only way to get steady growth in thecompetitive circumstances is service innovation. The purpose of the study is toexplore what the influential factors of service innovation in exhibition enterprises isand the mechanisms how the factors influence innovation performance, try to providesupport for innovative practice in exhibition business.In this study, the author adopted the research methods of qualitative analysis,quantitative analysis, multi-cases studies and empirical research to analyze the keyinfluential factors of exhibition service innovation and the mechanisms how abovefactors affect the performance of service innovation. First of all, the paper introducedthe research backgrounds, the study significances, study method, research contents,technology roadmap and the possible innovation points. Then in the second chapter,this dissertation reviewed previous researches about Exhibition, exhibition Enterprises,service innovation and summarized service innovation in exhibition enterprises. In thethird chapter, the author explored influential factors of service innovation inexhibition enterprises from three aspects. Firstly, she introduced the famous serviceinnovation model of driving force. Then the author analyzed the general originationwith the help of previous research. Thirdly, she selected three representative serviceinnovation cases of three enterprises in exhibition from website and interviewedopinions of fellows in exhibition enterprises about the importance of severalinfluential factors and made cross-cases analysis. In the last, the paper drew out sixkey influential factors basing on above three aspects. In the fourth session, the studyconstructed a hypothesis model of the relationship between service innovationinfluential factors, service innovation contents and service innovation performance, Inthe following chapter, we firstly introduced the design and collection of Survey questionnaire, and then adopted reliability and validity analysis, factor analysis,correlation analysis and regression analysis to reveal the mechanisms of how aboveinfluential factors affect the innovation performances. With the results of statisticsanalysis, we finished the modification of the hypothesis model. In the last part ofconclusion and prospect, the dissertation firstly summarized the findings throughmulti-cases research and empirical study, then proposed countermeasures andsuggestions from the six aspects (employee, customers, organization, technology,strategy&management and policies) on how exhibition enterprises launches serviceinnovation more effectively. At last, the author enumerated the deficiencies during thestudy and the further research direction.The contents of the study were expected to provide theoretical reference on serviceinnovation for exhibition enterprises which are facing international competition. Theconclusion was expected to help exhibition enterprises optimize the recognition andcontrol on the process of service innovation with the final purpose of improvingservice innovation performance.