The Research On Developing Strategy Of Shanghai Liangyou Group Co., Ltd

Foodstuff security, energy security and financial security are called theglobal economic development "Three security" problem. From FAO’sestimation, the global population in2050will increase by2.3billion, fooddemand will grow70%, food shortages and rising food prices will affect thestability of the world. China is a developing agricultural country, to ensurefood safety is always the top priority. As a large international metropolis witha population of23million and food sales zone, Shanghai is China’s economic,financial, trade and shipping center, food self-sufficiency rate is less than20%. As the main carrier of Shanghai foodstuff insurance for price stability,the strategic development of Liang You Group is not only related to the valueadded of state-owned assets, but also to the stable supply of grain and oil forthe whole city.On the basis of strategic management theory, adopt external consultingand internal interviews, the introduction of EFE and IFE factor evaluationmatrix, through quantitative analysis of the internal and external environment,we find out the key factors affecting the development of enterprises. By usingSWOT and BCG matrix, we defined the development direction in the future,made enterprise general development strategy and basic competitive strategy,and put forward the strategy for the implementation of the critical path.The development strategy of Liang You Group: Deem "Business focusing, Industry expanding" as the overall strategy, professionaldevelopment focused on the food industry. According to "Control food source,Control logistics, Control channel", speed up market-oriented restructuring ofall business units and external expansion, formed a complete food industrychain and value chain.To build large enterprise groups "based in Shanghai,the layout of the national, multinational development", and become the largegrain group with industry influence, radiation force, and driving force. At last,we worked out about8critical implementations to reach the strategic targets,including raw material base, grain deep processing.etc.