The Development Design And Strategy Research For Female Tea Product Under The Background Of Internet Economy

New economy that is thrown with the advent of mobile Internet technology, so that femaleconsumers in consumer behavior, consumer psychology and consumer demand have changeddrastically in three aspects, on the one hand makes the product development model from thetraditional industrial economy under passive and one-way communication patterns and intodiversified participation; on the other hand development design of the center of gravity from thetraditional "object" to "man" design pattern into a "man" and "object" interaction mode. Thesechanges have prompted adjust related product development and design, to adapt to the changingconsumer trends and consumer needs. Under the background of the internet economy, the value ofproducts is closely related to user experience, today’s products are not only functional items, butalso a way to meet consumer demand, a carrier that provides interactive experiences, and amedium for disseminating brand culture.This project targets a female audience, reformulation of tea product development designstrategies, positioning the tea product development design direction in meeting the femaleconsumer experience. In order to help traditional products based on audience needs changes tomake scientific and effective adjustment strategies, to realize the brand value and design can bringa good consumer experience for the audience, in the wave of the Internet economy.The core content of this thesis is the study of female consumer behavior changes caused byeconomic restructuring and repositioning for tea products to develop design strategies, concludedthat strategies for product development and design contingency plans under the internet economicand achieve effective interactions between people and objects. By studying women in tea"Preferences" changes, tea "consumer-channel" changes, as well as tea "experience requirement"changes, to clarify the three pain points of the traditional tea product for females, which is “do notknow the tea knowledge,“not fashion”, and “do not know how use”. And then through the studyof theoretical studies, practice and application case studies, analysis of women’s consumerbehavior change and the status quo of tea product in the three dimensions, which is tea choices,consumer channel and experience. Through the research on women consumption behavior guide the development strategy research of tea, make three recommendations put forward, on conceptual design, form design and packaging design, in principle.To sum up, the value of this research is design strategy consulting and application, focused on traditional product development design under the background of Internet economy.