The Research Of The Method For Product Design Based On The Implicit Demand

Identifying consumer demands and expectations is the primary concern of product design. It is the corn of product development as well as the key factor in the success or failure of the design. However, with the dramatic development of technology and economy, the needs of consumers become more sophisticated and complicated. There are various unmet needs that consumers cannot express explicitly.Under this circumstance, this essay attempts to discover how to explore the deep-seated consumer demand for product development improvement by targeting the specific requirements through different design phases.First, by research contents, aim and development of this subject and relative papers such as Freud's sub-consciousness theory, the marketing activity based on customer demand and so on, this essay presented the concept of consumer recessive demand (CRD).Then, the consumer recessive demand was analyzed completely and systematically. On the one hand, the effect of CRD was specified by analyzing the development history and basic elements of product design. On the other hand, based on the different causes of CRD, the elements were categorized accordingly in order to guide the product design.Thirdly, after discussing the various causes of CRD, this essay presented the qualitative culturology and the experience design methodology. The qualitative culturology was generally used to study the cultural background and artistic spirit in ancient history. However, in this essay, it was applied into the primary research of product development activity in order to anticipate the consumer requirements of product function, shape, material, colour and sales model. Therefore, by exploring and targeting the CRD, the experience design can provide an excellent image for the product.In conclude,this essay discussed various aspects of the consumer recessive demand in order to provide a refreshing approach to the product development.