Research On The Space Layout In A Store Of Ikea

A large number of home stores grow fast and increase the degree of competition in theindustry. To retain customers, store managers are taking a means to enhance theircompetitiveness in order to get the maximum benefit, such as store layout to reduce thecustomer a reasonable residence time, and reduce the waiting time. With a reasonable andconvenient store layout, you can achieve better customer purchase process quick and easyproduct demands. At the same time, you could be able to provide this convenient serviceand utilize the store’s customers time, guide consumption, generate additional sales.In this paper, A IKEA store as an example of its store layout and product displayconducted theoretical research and analysis. Preferred introduces the background and statusof domestic industry, domestic and international research, raise the overall problem facingthe domestic industry that improve the quality of service and customer satisfactionachieved by optimizing the layout of the store promotion. Then combine the results offieldwork, A theoretical analysis of the IKEA store layout, including current line ofcustomers and channel design, spatial layout and shelves stocked. Through customersurveys, found that IKEA store in the space a layout problems to be solved. Then usinghuman factors engineering and customer behavior and consumer psychology theory,moving line for the store design and optimize the scanning area design, an optimizationprogram.With IKEA optimized layout scheme, one can provide a reference for the IKEA otherchain stores, to enhance its competitive advantage in the quality of services, on the otherhand, for other domestic large home stores also have a little bit of a reference value.Abandon price competition means, by optimizing store layout, to create customersatisfaction with the shopping environment, and to improve customer satisfaction, for thehealthy development of the domestic household sector is important.