Research Of The Fresh Agricultural Products Logistics Development In Shandong Province

Apart of reducing consumption of materials and enhancing labor Productivity,Logistics has become “the third Profit fountainhead”. Fresh produce logistics is animportant component of modern logistics, involving agricultural industrialization andagricultural modernization, the fundamental interests of both producers andconsumers and other aspects. China has always been an agricultural country,agricultural and agricultural logistics plays an important role in the national economy.As an important part of the agricultural logistics, fresh agricultural products logisticsis important in agriculture and economic development,also important in improvedliving standards and other aspects. Fresh agricultural products logistics industrydevelopment is the focus and key points of promoting China’s circulation system, isalso an effective solution to the "three rural issues" breakthrough, and an importantpart of building a new socialist countryside. At present, China Fresh agriculturalproducts logistics main problem include transportation for a long time, the process ofloss, low efficiency and effectiveness which is difficult to meet the needs of rapideconomic and social development. Overall, China’s agricultural product logisticsdevelopment is still in its infancy, agricultural products wholesale market is still themain subject in China. Promote the improvement of agricultural products wholesalemarket system, not only can reduce agricultural production and transportation costs,reduce losses, and promote China’s agricultural industrialization process, but also canpromote rural economic development and achieve fresh agricultural products "smoothflow of goods" and "best its value ".Shandong is one of China’s agricultural province which has giant fresh producelogistics demand, a careful analysis of fresh agricultural products logisticsdevelopment status and existing problems and provide scientific and reasonablelogistics development proposals, is an important foundation of the modern agriculturedevelopment in Shandong Province.This paper introduces the domestic and international fresh p roduce logistics fieldresearch. Secondly introduced basic theoretical knowledge of fresh agriculturalproducts and fresh produce logistics and lay a solid theoretical foundation for lateranalysis. Then analysis the development status, policy system, international environmental of the fresh agricultural products logistics in China, summed up thequestion in China’s fresh produce logistics system. Analyze the current situation offresh agricultural products logistics in Shandong and pointing out it’s characteristicsand existing problems, make predict for it by use of Catastrophe progression method.Based on the above analysis and summary, the paper make analyze from the strengths,weaknesses, opportunities, challenges aspects of logistics development in ShandongProvince by using of the SWOT analysis method. The last part put forward freshagricultural logistics development measures and recommendations for Shandongprovince from government departments, logistics companies, market mechanisms,information systems and other aspects.