The Research On Development Strategy Of Tianjin Unicom Outsourcing Business

Tianjin Unicom is one of the most comprehensive telecom operators to completefor the operation of telecommunications services, provide a fixed telephone, GSM andWCDMA3G mobile communication, broadband services, PHS, IDC service, longdistance telephone, system integration and all kinds of calling card service forcustomers. The company always adhere to the development as the first priority, fullyintegrat mobile and fixed services, promote the complete service operation, fully meetthe needs of customers on comprehensive information service. But with the fiercemarket competition, telecom operators must break through the developmentbottleneck, the only method is the implementation of the strategic transformation,innovation in the new business and field.The author who has lots of work experiences in the industry, proceeds with theresearch on service outsourcing theory and the current situation of communicationindustry in order to focus on the analysis of Tianjin Unicom’s external environmentand internal factors by taking interviews to the customer and the company’s staff.Based on the enterprise strategic theory，the author make deep research on situationand development strategy of Tianjin Unicom outsourcing business．PEST, SWOT andother methods help to a comprehensive analysis of the service outsourcing businessdevelopment situation and existing problems, also to evaluate the information serviceoutsourcing strategy in transition and point out the problem that to pay attention, sohas the firm confidence to enter the field of service outsourcing business.This thesis is combined with the practice of Tianjin Unicom service outsourcingbusiness, expatiates the ICT business development measures and suggestions.Although only one specific company is researched, the essay is useful to othercompanies in telecom outsourcing industry. And it also helps to the solution ofcommon problems faced with providers on service outsourcing industry.