The Chain Business Research Of Hebei Province And Countermeasures For Further Development

The chain business operation has been developed in Hebei Province since thelate90s of twentieth century to the eleventh five-year period. It grew up graduallyfrom small to large, gained a dominant position in the retail market, and behave as astrong impetus both to the reform of commercial system and to the modernization ofcirculation industry in the province. Because of the unique advantages in theoperation mode as well as the organization structure, the chain business operationsoon becomes the mainstream of commercial industry and the most dynamic businessformat in the commercial fields of modern circulation industry. All these fully displaythat chain business operation has played an important part in the expansion ofdomestic demand and in stimulating consumption growth, which greatly promotes asustained stable development of the province’s economy.At present the chain business operation in Hebei has shown good momentum infurther expanding and in multi industries. But compared with the eastern coastalprovinces, there is a big gap in the overall level. The problems in the chain businessoperation in the province are still required to be studied and solved. In spite of this,the prospects of chain commercial is very promising in the next few years.First of all, the paper defines the concept of chain business operation and itsstatistical scope of the chain management of Hebei Province, starting from the basicchain business operation theory. The research is made combining theoretical analysisand case study. Then, the paper made a systematic and comprehensive review of thehistory of chain business operation with its current status of the development of Hebeiprovince. Based on the statistical generalization year by year, the developmentprogress of chain business operation is divided into several stages. From the sixaspects in term of total amount, its development scale, the main body of chainbusiness operation, retail business, management and delivery mode, an analyses ismade on the present situation and structural characteristics of chain business operationof Hebei Province. Therefrom, six problems are found in the development of chainbusiness operation, Therefore, a deeply analyses is made to reveal the root whichcauses the problems. This paper utilizes the SWOT method, a scientific, rational, comprehensive analyses is made on the chain business operation: its advantages anddisadvantages and the opportunities and threats it is facing, and on this basis, theappropriate strategies and countermeasures are obtained. In order to promote a healthy,sustainable development of the chain business operation, the paper concludes thatHebei should make full use of all kinds of policies to promote the development ofchain business operation, to take advantages of the development opportunities, todevelop agricultural super docking, to develop the rural market, and to accelerate theconstruction of its own brand so that it is able to change the operating mode of theprovince. In this way, Hebei will improve market competitiveness and adapt to thecurrent economic situation.