The Research On The Developing Strategy Of Mitsui&CO. LTD

This article sets Mitsui&Co., Ltd. as the target for study and analysis. From the view of the writer, as a senior member of Mitsui Shanghai Office, and by utilizing the knowledge he learned about enterprise managements, he tries to analyze the business model of the company. And by combining the conditions in connection with the company, the writer tries to sort out the proper developing strategies applicable for Mitsui&Co., Ltd., including the expanded discussions about how to carry out the strategy etc.This article focuses on the reality that Mitsui is encountering more and more challenges from the new economies, with the traditional trading business gradually squeezed. By such reference, the company must have the deepest understanding about the environments it’s living in, and the recourses under its control. Accordingly, the company should design the strategy and plan the future, to reach a target of a sustainable development as much as possible.To do so, this article is integrated with a variety of analysis methods, such as SWOT and PEST etc. Subject to the analysis, including the outside environment where the object stays and the inside conditions the objects holds, the writer lists the key points determining the future growing of the object. Refers to the theories of strategy managements, and after Classifying, Selecting and Analyzing, it suggests that Mitsui should take the strategy of diversification in company level and differentiation in business level, strengthen the industry coverage, capture the industry development opportunities, eventually to achieve the target of sustainable development.