The Investment Risk Evaluation Of Luxury Brand Of Car Project

The high-end brand of luxury cars has been rapid development in since twenty-firstCentury in China’s auto market, each big city has entered the automobile brand4S shopsthe world famous automobile. With the development of the economy, the high-endbrand luxury cars also gradually to the economic development of small andmedium-sized city rapid march, investors fancy is the huge profits brought about brandcar. But the huge profits need high investment, manufacturers for the screeningconditions investors become more strict, the qualification of very expensive (not limitedto capital investment), need to spend heavily to build factories require high specificationupscale stores, need to purchase a special tool, the need for a large number of expensiveoperating funds with inventory goods etc. many aspects, huge investment with is a hugerisk, investors need to on the project investment risk for overall evaluation of effective,according to the risk assessment results to determine the feasibility of projectinvestment.Through the luxury car market research analysis to determine the risk factors, theestablishment of evaluation index system, on the basis of scoring by experts, the use offuzzy comprehensive evaluation method investments Benz brand in Jiangsu Wujiang4Sshop project risk evaluation, too the establishment of the Mercedes-Benz brand carsinvestment risk evaluation index system of4S shop project.This research aims to study on investment evaluation and decision-making riskfocus on the high-end brand of the economically developed coastal areas, provides thetheory basis and scientific method for the high-end luxury car project investmentdecision, improve the project rate of return for investors.