Research On Development Strategy Of Jia He Forestry Company

Forest resources are important social support resources for China，playing anindispensable role in the socio-economic activities. In recent years，with rapideconomic development and accelerating urbanization， the forestry industryrepresented by the garden industry， tourism and forest biomass energy industry hasbeen growing rapidly with remarkable increase of value. As the data by the StateForestry Bureau shows，China’s forestry annual output value of the primary industrywas1.3134trillion yuan in2012, which was2.93times as that of2006with448.3billion yuan. However， In the context of the steady progress of the forestryindustry，traditional forest companies as the main purpose of the traditional forestmanagement facing a situation of business losses and difficulty in business operation.Jiahe Forestry Company is a typical company facing such challenges. AlthoughJiahe Forestry Company owning494acres of land use rights in home and abroad，Jiahe Forestry Company is facing business losses. How to change the situation hasbecome a great challenge to the forestry company such as Jiahe.Firstly，using Jiahe Forestry Company as the sample，this article analyzes thecompany status completely and identifies problems in human resources，organizational structure and land management existed in the traditional forestrycompanies as Jiahe. Secondly, the article uses analysis tools like PEST Analysis，Five Forces Model Analysis and SWOT Analysis to evaluate the internal andexternal environment of Jiahe Forestry Company and then discusses the maindevelopment direction，conducts a thorough study on the strategy for Jiahe ForestryCompany. After that the article recommends a practical strategy to implement thesecurity system and suggests refinement with actual situation.