Study On The Transformation Of FT Property Development Strategy Of Service Corporation

With the country’s reform and opening up and accelerate the process of building aharmonious society， the market has become increasingly standardized propertymanagement industry，increasing competition，FT property services companies developinternal and external environment has undergone tremendous changes，under the newsituation facing many problems and challenges，company wants to seek survival anddevelopmen t we must innovate，longing for change，strategic transformation timelymanner in order to adapt to the situation development and market demand.In this paper，FT property services companies develop strategic transformation of thesample，in line with what is in transition，why transformation，how to restructure the basicresearch ideas，the use of basic competitive strategies and SWOT analysis of the industrylife cycle theory of interpretation，the use of internal and external environment analysis thecompany’s current management philosophy，business ideas，management practices，qualityof service as well as internal organizational structure， management and operating status，talent echelon building full analysis and in-depth Analysis of industry-related policies andregulations， regional economic development， industrial development potential，technological level and macroeconomic changes，potential competition in the industry，potential entrants，substitutes the impact of the company’s development，with the SWOTmatrix analysis to determine the company’s development strategy trend，combined with thecompany’s development orientation and targets，select and determine the FT propertyServices Company will present "integration" property management model to the "managed" property management paradigm shift. Finally， organizational structure，operations management，financial strategy，human resources，market development，corporate culture and other aspects of the company’s strategic transformation correspondingsolution ideas and measures to ensure their healthy and orderly sustainable development.Through this research，hope to find a more suitable property company FT sustainablefuture strategic programs，and many domestic enterprises or are similar to other companiesseeking strategic transformation has a certain reference value.